Website design for an upcoming insurance broker

Context

Barbon Insurance Brokers focuses on businesses looking for insurance. The company has grown considerably in recent years, but the website hadn’t kept pace: still in the old branding and lacking information for the current audience. Built within budget, in Framer, with a few coded components where the standard options fell short.

Problem

The website no longer told the story of where Barbon stood; the company (now with a BCORP certification) grew quickly and is now gaining more recognition in the Dutch Insurance market. Outdated branding and limited information meant the site no longer matched a company that had become significantly bigger and more mature.

Approach

The design was created together with a fellow designer, the full build in Framer was handled independently. Along the way, deliberate choices were made to improve the user experience. The initial plan was to handle translations through Weglot, but that didn’t work well functionally in combination with Framer. In the end, translations were solved entirely within Framer, less plug and play, but a more stable and pleasant experience.

Decisions and trade-offs

Animations were also deliberately scaled back. For a business website like this one, things needed to stay professional and clear, so animations that were too distracting were reduced or replaced with subtler variants. Not the flashiest choice, but the right one for the audience.

Result

Concrete figures are still to be gathered, but the website is continuously being developed further with new updates. Barbon’s employees find it easy to work with the system and can add content themselves, a good sign that the foundation is solid.